Gift/curse, you never know…
When searching for the ideal venue for Lee.2, I had to make some choices. That my native language would play a role was clear. It is always an advantage to be a native speaker of English, yet it can also be a nuisance. When you live in foreign countries many people quite naturally ask you to assist with English. When you are focused on something else, it can be distracting, yet you never know when such odd jobs can work in your favor.
In my case, I eventually realized that I enjoy writing, revising and translating commercial texts. Coming up with slogans, titles, and optimizing the written messages of a company is challenging and rewarding.
Too technical? Think again!
Most websites, in my view, should be written for anyone to read. You never know who your viewers will be. Has an intern or support staff member been assigned to “weed out” potential suppliers? If so, you can easily alienate them with excessive jargon and unexplained abbreviations. Besides...such a text quite quickly turns into a yawn fest. If you want to increase your bounce rate, that is the way to do it! With a little homework—my research background helps enormously—almost every specialty is within my reach.
Every New Year brings its opportunities. I look forward to 2015 with a feeling of exhilaration: many of my “test the waters” customers are coming back with bigger assignments, a sure sign of satisfaction! Do I look back with regret, the loss of Lee.1? Not often! I’m too busy enjoying the challenges and delight of my new upgrade.